Career Snapshot
Creative Head
Gurgaon, India
Creative Director
Hyderabad, Telangana
UX Design Consultant
User Experience Designer
User Experience Designer
Work with clients to define project requirements and develop user-centered design solutions that meet their needs and business goals. Conduct user research, including surveys, interviews, and usability testing, to identify user needs and preferences and ensure designs are user-friendly. Create wireframes, prototypes, and visual designs using tools such as Sketch, Figma, and Adobe Creative Suite. Collaborate with developers to ensure designs are implemented correctly and meet design specifications. Conduct design reviews and iterate designs based on feedback from stakeholders and users. Communicate design decisions and rationale to clients and other stakeholders.
UX Design Consultant
As a UX Design Consultant, my primary focus is working closely with clients to define project requirements and develop user-centered design solutions that effectively address their needs and business goals. This involves conducting comprehensive user research, including surveys, interviews, and usability testing, to gain valuable insights into user needs, preferences, and behaviors, ensuring that the designs are intuitive and user-friendly. Utilizing industry-standard tools such as Sketch, Figma, and Adobe Creative Suite, I create wireframes, prototypes, and visual designs that effectively communicate the intended user experience. Collaboration with developers is a crucial aspect of my work, as I ensure the designs are implemented correctly and align with the specified design specifications. Conducting design reviews and incorporating feedback from stakeholders and users, I continuously iterate on the designs to refine and enhance their effectiveness. Clear and concise communication of design decisions and the underlying rationale is essential to foster understanding and collaboration among clients and other stakeholders throughout the design process.
Co-founder & Creative Director
As a creative director, I led the creative direction for a diverse range of clients spanning various industries, including retail, education, OEM, real estate, performing arts, NGO, food, and beverages. Collaborating closely with account managers, we conceptualized and executed successful multi-channel campaigns that effectively increased client brand awareness, engagement, and revenue. I took charge of directing and producing high-quality visual content across various mediums, such as branding, web design, social media, email marketing, and print collateral. Consistently exceeding client expectations, I managed projects from start to finish, ensuring timely delivery, adherence to budget constraints, and compliance with quality standards. To maintain strong relationships, I provided exceptional customer service and acted as the main point of contact for clients. Additionally, I built and managed a team of freelance designers and writers, offering guidance, feedback, and support to ensure they consistently delivered high-quality work within specified timelines and budgets.
Head – Creative Team & Corporate Communications
As the Head of the Creative Team, I built and led a 12-member in-house team that supported Fortune 500 clients in the insurance, banking, and wealth management sectors. Our team developed a design system and UI style guide, managing multiple projects from conception to completion within tight deadlines. We produced over 1600 pieces of marketing collateral, including brochures, case studies, white papers, eBooks, corporate presentations, and motion graphics. I mentored interns, analyzed workflow reports, managed a creative asset library, and ensured timely delivery of high-quality materials. By establishing the team from scratch, we saved $500,000 USD over four years on design expenses, successfully building a positive brand image for Ebusinessware.
In my role as the Head of Corporate Communications, I developed and implemented communication strategies aligned with business objectives. Managing internal and external communication programs, I collaborated with marketing and sales teams, overseeing employee communications, executive messaging, PR, and social media. I coordinated corporate events, managed diverse teams for web-based applications, and led the implementation of a user-friendly system for knowledge management. Through crisis communication efforts, I safeguarded the company’s reputation. Additionally, I monitored vendors, ensured quality checks, and facilitated timely delivery of print materials. These efforts contributed to Ebusinessware’s successful acquisition by Mascon Global, establishing the company as a reputable IT solutions and consulting firm in the finance domain.
Web Developer
In my role as a web developer, I developed and implemented custom web solutions using various programming languages and frameworks. Collaborating with clients’ teams and stakeholders, I ensured the timely delivery of high-quality web products. I maintained and updated websites, conducted regular testing for usability and functionality, and optimized performance for an optimal user experience. Staying updated with W3C guidelines and best practices, I used version control systems for code management and collaborated with other developers. Communication with clients was essential, providing progress updates and understanding their specific needs. Additionally, I offered technical support and training to clients and end-users, ensuring their ability to effectively utilize the web solutions.